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Questions & Answers

QUESTION: What are some words you would use to describe your business, ’Sam Juliana’?

SAM ANSWERS: Handmade by me. Fun fashion as art. Thoughtful. Ethical. Endless creative freedom. Sustainable. Unique slow-fashion. Usually one-of-a-kind, sometimes limited-edition. Obsessed with color, collage, and embroidery. A painter making clothing. An artist obsessed with fashion. 

QUESTION: What is slow-fashion?

SAM ANSWERS: Slow-fashion means thoughtful, high-quality, ethical clothing. Slow-fashion is a movement. It means you’re supporting a small business, as opposed to a big, fast-fashion company that uses sweatshops. Slow-fashion is the opposite of fast-fashion. Fast-fashion is just like fast-food: unthoughtful, harmful to the environment, and no living wages to the people making these fast things. Slow-fashion is a positive political statement. Slow-fashion, for my particular business, means I make everything from start to finish: from the pattern, all the way to the finished garment. I even make my own labels. I have always preferred the thoughtful. And I am proud that my business is part of this movement. 

QUESTION: Is your slow-fashion business zero-waste?

SAM ANSWERS: Yes! I use EVERY single scrap that is left over after cutting out a pattern. No fabric gets thrown away into the landfill :) And I always specify if that particular one-of-a-kind garment utilizes my zero-waste piecing or collage. 

QUESTION: What are some of your random thoughts and feelings about clothing/fashion?

SAM ANSWERS: For me, clothing is a dialogue of memory. Clothing is profound poetry. A visual conversation of creativity to have with onlookers. Clothing is an outfit of disguise, an expression of personality, of feeling.  

Feelings play a part in everything. How do you feel when you put a particular piece of clothing on? Powerful? Pretty? Confident? Enigmatic? What kinds of memories will you collect while wearing that particular piece of clothing? And does that particular piece of clothing now remind you of that particular memory? Clothing gives you a feeling. What you wear is another way to express who you are. To express your feelings. 

How do you choose to interact with the world? I’m personally obsessed with visual interactions. With what our eyes take in, and how it changes us. The effect of the visual. How the heart feels when it sees a particular relationship of color. When it sees specific imagery. Effect is important. And the visual world is a luscious place that feels endless to me.